Frequently Asked Questions

Frequently Asked Questions

Redesigning and designing a website requires asking and answering lots of questions. These questions and answers are intended to help answer questions clients we have found frequently have. Additionally, these questions help an organization and business keep focused while making design and development decisions.

  • Why Hire a Web Professional

    If you had to grow your own grain and grind it into flour before making bread, or make gas out of crude oil before you could drive, you probably wouldn’t get much of your own work done. The same is true for web development. The more time you spend learning how to write web code or design web-friendly graphics, the less time you can spend doing what you do best. Not only that, but you’d have to spend hundreds—or even thousands—of dollars to purchase the wide array of web development software used by professionals.

    Webnoxious develops and updates web sites every day—it’s what we do for a living. This means we are much faster and more efficient at both basic and complex web updating tasks. When we get stuck, we pay mentors to teach us the best way to solve a problem—at no additional cost to the customer.

    Compare two office lobbies: The first is dirty, with three-year-old magazines. The second is spotless, with current periodicals and a beverage counter. Obviously, the first one creates a negative impression while the second creates a positive impact. A prospective client will form an idea of the care he or she will receive just by looking at your web site, just as if he had stepped into one of the above lobbies. Our job is to create web sites that project your desired image into the World Wide Web.

  • But I Can Get My Site Done for Less

    Common mistakes by amateurs include:

    • Slow-to-load pages. We have seen some pages by well-intended hobbyists that are so long they take 50–60 seconds to load on a dial-up connection, despite multiple studies indicating that most potential readers will be long gone before the page is loaded.

    • Inconsistent file and folder naming, resulting in folders overflowing with outdated material (e.g., past board member photos) and broken links.

    • Lack of standard web page search engine optimization features

    • Page layouts that appear significantly different on various browser versions due to inferior coding.

    • Long pages that are frustrating to print. Customers don’t want to waste twelve pieces of paper on one paragraph of information.

    As professional web developers, we get paid to attend to those little details that denote quality. These include:

    • Pages that are formatted so that users can easily scan and print just the information they want. We charge for the time, not by the page. It does not take us any longer to break up the information into separate pages.

    • Behind-the-scenes file organization kept clean and in a system such that from year to year outdated files and graphics can easily be discarded.

    • Consistent site formatting. We often see colors not quite matched up (e.g., not the right shade of blue or red), incorrect fonts, and alignment problems.

    • Load time. The size of pages is still an important consideration in today’s market, with many people on high-bandwidth connections and some using dialup. We optimize graphics and placement of design elements to keep the loading time to within suggested guidelines of web organizations.

    • Page titles, wording, and coding for optimal search engine ranking.

    • We can even train clients on how to update their own site. We lay out the site so that someone without a web development background can update it. Our site file organization helps users correctly locate and place documents as well as recognize outdated files and graphics.

    • Database management. A database is only as good as the information it contains.

    • Privacy. Your customers must feel that their information is being protected. We help our clients qualify for “stamps of approval” that indicate strict adherence to site privacy procedures and policies.

    • Routine site management. Amateur web developers often create a site, then let it languish. We work with the client to keep content fresh, such as by posting the client’s monthly newsletters.

    • Ease of navigation. If a potential customer doesn’t understand your site layout, you could lose business. We discern the paths your target audience takes through your site to be completely sure those frequently sought items are easy to find
  • What do I need before I contact you?

    In our experience, many small businesses jump on to the Internet bandwagon without preparing first. As with buying a storefront without checking the surrounding area’s demographics, you could get lucky … but the purchase could just as easily turn into a drain of money, time, and energy.

    If you have never worked with a web professional, you will benefit from doing some groundwork. The ideal client can provide the web professional with the following information:

    • Business objectives
    • Web site purpose and strategic goals
    • Target markets
    • Web site outline, including
      • Home page (required)
      • Desired content
      • Contact information
      • Site map
      • About Us page
      • Privacy policy
      • Services/products for sale, and whether payment/order form information or shopping cart will be necessary
      • FAQs
      • Feedback
      • Special needs, such as message board, tutorials, surveys, directory, members area
      • Visual elements—graphics, multimedia, photos, maps, etc.
    • Web site review—look at several sites (start with direct competitors or sites with similar target markets, but look at other sites as well) and jot down notes, such as
      • Styles you want to emulate or avoid
      • Color combinations you find pleasing
      • Features you want to include in your site
    • Web site promotion methods—which ones will you want to consider?
      • Indexing in the top search engines and subject directories
      • E-mail newsletter
      • Discussion group e-mail tag
      • Reciprocal links, i.e., links between your site and complementary sites
      • Banner
      • Writing editorial content on another website
      • Purposeful placement of keywords
    • Initial plan for site updates
      • Which elements will need to be updated … and how often?
      • Will you do site updates or have your web professional do them?
      • Will you archive any elements of your site?

    The list above is long. You aren’t expected to have your mind made up about all the elements before you begin—but the more information you can provide, the easier it will be for your web professional to put together the site you desire.

  • What is SEO?

    Search engines use software programs called bots to crawl through all the web sites posted on the Internet and collect information about them. Each web site is then rated on a variety of factors, and given a ranking. When a user employs a search engine, the pages to which the search engine provides links are organized, or ranked, by relevance to the user’s submission.

    It is our practice to use proven web development techniques and standards to ensure that bots can gather the information you need them to have. Unfortunately, these practices—although they ensure your site has a solid foundation—do not guarantee your site will appear in search engines.

    To get the highest ranking possible from your site, we recommend search engine optimization (SEO). This is a separate service we can provide to help you identify the keywords, titles, and other features that would improve your ranking. If you have an existing site and your web developer did not specify that search engine optimization was included in the services provided, assume that it wasn’t—and know that if you don’t have the ranking you would like, we can help you improve it.

    The Webnoxious team regularly attends national Search Engine Strategies conferences. You can rest assured that the techniques employed by Webnoxious are both spam free and cutting edge.

    Click here to get an overview of our process

Frequently Asked Questions

Got any more questions?

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